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Armani Prive Launches Another Couture Edition

A deep purple bottle was created for the new luxury fragrance.

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By: Jamie Matusow

Editor-in-Chief

Armani is launching a new fragrance as part of its new Couture Editions Privé Collection – Ombre & Lumière, which means shadow and light.

The luxurious bottle has a stone-shaped cap that is sculpted, in polished resin – in deep blue and purple hues.

The new scent is based on the Armani Privé Ombre & Lumière apparel couture collection for Spring Summer 2014.

The scent, which is based on iris notes like the other scents in the Prive collection, also contains notes of Jasmine sambac, bergamot, freesia, with musk extracts.

The new fragrance is launching May 20 – but it is an extremely limited edition, and only 120 numbered flacons will be sold at Giorgio Armani boutiques, as well as select department stores.

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